AdWords allows you to set a wide variety of
parameters, from the type of keyword match to the time and place of
publication. Ad extensions provide you control over what information, such a
phone number or image of the product, is shown alongside your ad. Previously
known as Google AdWords, Google Ads is Google's advertising platform and
solution for businesses looking to promote their products and services across
Google's extensive search network and other Google-owned properties.
AdWords allows for targeting, which means
that advertising will follow a client around Google properties like YouTube and
The New York Times, increasing conversion and decreasing CPC.
In other words, you get to choose which
websites will display your adverts.
Target certain regions and cities to reach
your consumer base.
AdWords tells you exactly who is looking
for your goods.
AdWords uses prior search terms to
re-engage customers and keep your brand in their minds.
AdWords allows you to increase the
effectiveness of your current advertisements by analysing data and adjusting
your strategy.
With Google AdWords, consumers can do
targeted searches and quickly locate relevant results. An effective advertising
campaign will also inform consumers about the ways in which your company stands
out from the competitors. AdWords is a low-cost, user-friendly advertising
platform that can boost customers' interest in and purchases from your online
store.